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PORTLAND, Ore., Feb. 26, 2019 (GLOBE NEWSWIRE) -- Aunt Fannie’s, the pioneer in microbiomic household products and essential oil pest solutions, for healthier, happier lives and homes, today announced it is launching Microcosmic® probiotic-powered liquid hand soaps and multi-surface cleaners at Natural Products Expo West 2019.
Aunt Fannie’s new line marks the company’s first entrance into the personal care market. Made only with plant-based and probiotic-based ingredients, all Microcosmic products are dermatologist- and allergy-tested and are designed to align with the pH balance of human skin. They are available in four 100% essential oil scents: Mandarin Grove, Lavender, Fresh Lemon and Soft Mint.
Aunt Fannie’s will exhibit its entire portfolio of award-winning products including wholesome cleaning vinegars line, essential oil-based pest solutions and mosquito repellents, and the new probiotic-powered Microcosmic line at their booth #3088.
“Consumers have a new mindset in how they choose to clean, care for and interact with their indoor and personal ecosystems, bringing a health and wellness lens to every product they purchase. We’ve been working on the Microcosmic line for a number of years with that in mind and are thrilled to finally bring our vision to life at EXPO," said Mat Franken, CEO of Aunt Fannie’s. “Microcosmic completely redefines how we clean our homes, hands, and more. The introduction of this line is a great example of how we are listening to consumers and bringing them unique and differentiated solutions to make their lives better.”
“The product design and development team worked with microbiologists, master perfumers, and later, dermatologists, to create a line that we know consumers are looking for,” said Mat Franken, CEO of Aunt Fannie’s. “The design-forward packaging is clean, vivid and stylish. These are products consumers can be proud to use and showcase in their homes.”
With its new Microcosmic products, Aunt Fannie’s encourages consumers to “come home to the microbiome,” by helping raise awareness of the invisible ecosystem that exists both in homes and on every person’s skin.
About Aunt Fannie’s
Born out of a years-long journey to understand and resolve his family’s mysterious and life-threatening medical conditions, Mat Franken founded Aunt Fannie’s in 2013. His mission is to enlighten consumers that health and wellness isn’t just about food and exercise but is affected by every single product that touches us, particularly within our indoor environments and on our skin. Aunt Fannie’s encourages their consumers to “come home to the microbiome,” helping raise awareness of the invisible ecosystem that exists both indoors and on every person. With cleaning vinegar products that earn all “A’s” from the Environmental Working Group (EWG), Aunt Fannie’s can be found in more than 4,000 retailers nationwide, including Target, Bed Bath & Beyond, Safeway, Albertson’s, H-E-B Grocery Stores and Hy-Vee. To locate a retailer near you, please visit www.auntfannies.com.
Photos accompanying this announcement are available at: