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Aunt Fannie’s Closes $5 Million Financing Round

1234 Days ago

  • New Product Introductions, Entering New Product Categories early 2019
  • National Retail Footprint with 4000 Doors and Growing- Target, Bed, Bath & Beyond, Safeway, Natural Grocer’s, and Grove Collaborative
  • Appoints Kay Hong to Company’s Board of Directors

PORTLAND, Oregon, Feb. 14, 2019 (GLOBE NEWSWIRE) -- Aunt Fannie’s, the pioneer in microbiomic household products and essential oil pest solutions, today announced the close of a new $5 Million financing round. The round was led by existing investors including Monica Nassif, founder of Mrs. Meyer’s and Caldrea, Stuart Erickson, Senior Managing Partner at Guggenheim Securities, and Kay Hong, CEO at Proenza Schouler, bringing the total funding raised to date to $10.5 million. The company also recently appointed Ms. Hong, a longtime investor, to the company’s Board of Directors.

The capital will be used to accelerate the growth of the company’s award-winning home cleaning, pest, and personal care lineup which currently is comprised of 22 SKUs. The company will also be launching new, first-of-their-kind innovations in personal care and cleaning at Natural Products Expo West in early March. Ten new SKUs will be added to the line up and will be available at select retailers nationwide.

“Our investor community has put us in a strong position for an incredible 2019 and beyond, advancing our ambitious mission of bringing a wellness focus to household, pest, and personal care products,” said Mat Franken, Founder & CEO of Aunt Fannie’s. “Their continued participation in this round of financing is a testament to their belief in our team, the business opportunity and the milestones the company has achieved.”

Since its launch in 2013, Aunt Fannie’s has brought a health and wellness mission to oft-neglected product categories like cleaning, pest and personal care. Aunt Fannie’s cleaning products have been awarded more "A" ratings for safety than any competing brand in a scientific evaluation across three cleaning product categories by the Environmental Working Group (EWG). Additionally, Aunt Fannie’s encourages their consumers to “come home to the microbiome”, helping raise awareness of the invisible ecosystem that exists both in homes and on every person.

Aunt Fannie's products are available in over 4,000 doors across the country comprising of the world's leading health and wellness, specialty, big box and online retailers. The list includes Target, Bed Bath & Beyond, H-E-B Grocery Stores, True Value Hardware, and more throughout the United States and Canada.

About Aunt Fannie’s

Born out of a years-long journey to understand and resolve his family’s mysterious and life-threatening medical conditions, Mat Franken founded Aunt Fannie’s in 2013. His mission is to enlighten consumers that health and wellness isn’t just about food and exercise, but is affected by every single product that touches us, particularly within our indoor environments and on our skin. Aunt Fannie’s encourages their consumers to “come home to the microbiome”, helping raise awareness of the invisible ecosystem that exists both indoors and on every person. With cleaning products that earn all “A’s” from the Environmental Working Group (EWG), Aunt Fannie’s can be found in more than 4000 retailers nationwide, including Target, Bed Bath & Beyond, Safeway, Albertson’s, H-E-B Grocery Stores and Hy-Vee. To find a retailer near you, please visit www.auntfannies.com – and join our family by following us on TwitterInstagram, Facebook.

Susan Donahue
Skyya Communications for Aunt Fannie’s
ph: (646) 454-9378

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