Loading, Please Wait...

CST: 24/05/2019 16:18:27   

Aunt Fannie’s Launching New, First-of-its-Kind Probiotic-Powered Microcosmic Line at Natural Products Expo West 2019 Booth #3088

87 Days ago

Company enters personal care market, extends probiotic revolution beyond gut health to hand and home

PORTLAND, Ore., Feb. 26, 2019 (GLOBE NEWSWIRE) -- Aunt Fannie’s, the pioneer in microbiomic household products and essential oil pest solutions, for healthier, happier lives and homes, today announced it is launching Microcosmic® probiotic-powered liquid hand soaps and multi-surface cleaners at Natural Products Expo West 2019.

Aunt Fannie’s new line marks the company’s first entrance into the personal care market. Made only with plant-based and probiotic-based ingredients, all Microcosmic products are dermatologist- and allergy-tested and are designed to align with the pH balance of human skin. They are available in four 100% essential oil scents: Mandarin Grove, Lavender, Fresh Lemon and Soft Mint.

Aunt Fannie’s will exhibit its entire portfolio of award-winning products including wholesome cleaning vinegars line, essential oil-based pest solutions and mosquito repellents, and the new probiotic-powered Microcosmic line at their booth #3088.

“Consumers have a new mindset in how they choose to clean, care for and interact with their indoor and personal ecosystems, bringing a health and wellness lens to every product they purchase. We’ve been working on the Microcosmic line for a number of years with that in mind and are thrilled to finally bring our vision to life at EXPO," said Mat Franken, CEO of Aunt Fannie’s. “Microcosmic completely redefines how we clean our homes, hands, and more. The introduction of this line is a great example of how we are listening to consumers and bringing them unique and differentiated solutions to make their lives better.”

“The product design and development team worked with microbiologists, master perfumers, and later, dermatologists, to create a line that we know consumers are looking for,” said Mat Franken, CEO of Aunt Fannie’s. “The design-forward packaging is clean, vivid and stylish. These are products consumers can be proud to use and showcase in their homes.”

With its new Microcosmic products, Aunt Fannie’s encourages consumers to “come home to the microbiome,” by helping raise awareness of the invisible ecosystem that exists both in homes and on every person’s skin.

  • Aunt Fannie’s Probiotic Powered Multi-Surface Cleaner
    Aunt Fannie’s Microcosmic Multi-Surface Cleaner is probiotic-powered to deliver the clean of conventional sprays, while remaining gentle on you and your home. Long-time Aunt Fannie’s customers will notice there’s no vinegar or vinegar scent in these new formulations.

    Our Probiotic Complex helps clean down-deep without harsh anti-bacterial and anti-microbial ingredients or allergenic preservatives like MIT and BIT. We boosted surface cleaning power with safe, plant-based surfactants that deliver the squeaky-clean status and speed that Americans expect from conventional cleaners. Made with only plant and probiotic-based ingredients, including 100% essential oil scents, this cleaner is non-toxic, dermatologist- and allergy-tested, and designed to align with the pH of human skin.

    Available in four scents – Mandarin Grove, Lavender, Fresh Lemon and Soft Mint; Aunt Fannie’s Microcosmic Multi-Surface Cleaner, will be available for purchase April 1, 2019 at www.auntfannies.com and at e-commerce and brick-and-mortar retailers nationwide. MSRP: $8.99.
  • Aunt Fannie’s Probiotic Powered Liquid Hand Soap
    Aunt Fannie’s Microcosmic Liquid Hand Soap delivers the clean of conventional soap and the skin-softening luxe of beauty with the power of probiotics. Microcosmic Liquid Hand Soap gets hands super clean and super soft, all while respecting the protective layer on our skin. Our non-toxic soap contains nothing but probiotic and plant-based ingredients, including 100% essential oil scents. Dermatologist- and allergy-tested, its pH is designed to align with the pH of human skin.

    Available in four scents – Mandarin Grove, Lavender, Fresh Lemon and Soft Mint; Aunt Fannie’s Microcosmic Liquid Hand Soap, will be available for purchase April 1, 2019 at www.auntfannies.com and at e-commerce and brick-and-mortar retailers nationwide. MSRP: $8.99.

About Aunt Fannie’s

Born out of a years-long journey to understand and resolve his family’s mysterious and life-threatening medical conditions, Mat Franken founded Aunt Fannie’s in 2013. His mission is to enlighten consumers that health and wellness isn’t just about food and exercise but is affected by every single product that touches us, particularly within our indoor environments and on our skin.  Aunt Fannie’s encourages their consumers to “come home to the microbiome,” helping raise awareness of the invisible ecosystem that exists both indoors and on every person. With cleaning vinegar products that earn all “A’s” from the Environmental Working Group (EWG), Aunt Fannie’s can be found in more than 4,000 retailers nationwide, including Target, Bed Bath & Beyond, Safeway, Albertson’s, H-E-B Grocery Stores and Hy-Vee. To locate a retailer near you, please visit www.auntfannies.com.

Follow @Auntfannies on Twitter and Instagram, and visit us on Facebook for ongoing conversations.

MEDIA CONTACT
Susan Donahue
Skyya PR for Aunt Fannie’s
www.skyya.com
Office: (646) 454-9378
susan.donahue@skyya.com

Photos accompanying this announcement are available at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/f5a31162-59e3-4ffd-966b-d90f58f29b09
http://www.globenewswire.com/NewsRoom/AttachmentNg/c70bd877-1140-420f-b56e-a8cca19f09c1

 

Is your business listed correctly on America’s largest city directory network of 1,000 portals?